Measuring Return on Corporate Community Investment
| Date: | 7/11/2012 |
| Time: | 9:30 AM - 3:00 PM |
| Location: | Indianapolis |
This hands-on workshop will guide participants through the process of developing a measurement plan for a CSR program, beginning with the selection of an appropriate measurement strategy, delving into what to measure and how, and wrapping up with elements of effective reporting.
Who should attend?
This program is for corporate giving professionals who wish to develop or refine their measurement strategies. It was designed with small to mid-size companies, with limited CSR staff, in mind.
Location
Indiana Farm Bureau (225 S. East St., Indianapolis, IN 46202)
Cost
$120 for members of IGA; $150 for non-members
| Agenda |
| I. Exploring the Intersection with Corporate Philanthropy Why is evaluation a hot button topic? Explore the current and evolving role of evaluation in achieving corporate philanthropy objectives. |
| II. Deciding on a Meaningful Measurement Approach What's right for your company? Learn how to devise a customized measurement approach that addresses multiple—and sometimes competing—internal and external expectations. |
| III. Putting Measurement into Practice What information do you need and how do you get the right information? Understand the assumptions that will guide your measurement activities and create an action plan for collecting relevant data. |
| IV. Reporting Your Results How do you communicate the good, the bad and the ugly? Explore different methods for sharing measurement findings with priority stakeholders, including tips on how to take advantage of new communications channels. |
| V. Learning from Your Results Now that you have results, so what? Learn how to effectively apply your results and findings from measurement activities to inform and strengthen your philanthropic strategy and contribute to thought leadership in the field. |
About the facilitator
DeShele Dorsey specializes in developing sustainable and impact-driven strategies that help corporations maximize their efforts to address major societal issues. As the leader of Corporate Social Engagement at Changing Our World, DeShele helps companies leverage their corporate citizenship efforts to enhance brand value, consumer loyalty, and employee engagement, and position them as responsible contributors and leaders in the community. She has more than a decade of experience in strategic planning, signature program development, partnership facilitation and evaluation, and has been instrumental in helping her clients meet their philanthropic and business objectives. DeShele is a national speaker and presenter on corporate philanthropy trends and promising practices.