Just like private individuals, many companies give to their communities because it is simply the right thing to do. Most are in fact motivated to give by a variety of factors. Many business leaders have discovered, for example, that corporate giving helps to improve a company's bottom line.

Businesses can do well by doing good.

External Business Benefits of Corporate Giving:

• Improved customer loyalty
• Enhanced reputation and standing in the community
• Increased positive name recognition and brand awareness
• New and enhanced relationships with key community leaders and officials
• Beneficial business-to-business relationships with nonprofits
• A reservoir of good will within the community
• Healthier, more livable and economically stronger communities

• Competitive advantage in attracting and retaining employees
• Leadership and development opportunities for employees
• Exposure of staff at all levels to new ideas, points of view and important social movements
• Improved internal communication and sense of common purpose
• Encourages teamwork to develop positive communication
• Enables unrelated departments to interact and network
• Reduces work related stress and increases morale
• Develops a community-minded culture, improving customer service

• Strengthens the local economy and supports business development
• Creates a healthier community by improving the overall quality of life
• Helps address underserved areas of the community
• Generates a renewed spirit of citizenship and civic pride
• Provides education for a better work force
• Fosters private/public partnerships for long-terms investments

©2003 Indiana Grantmakers Alliance, Inc.
32 East Washington Street, Suite 1100
Indianapolis, Indiana, 46204
Phone: (317) 630-5200 | Fax: (317) 630-5210
Email: info@indianagrantmakers.org